I’m passionate about achieving transformational business results through digitally-driven creative marketing strategy. As an executive level digital strategist, I’ve had the unique opportunity to work with a variety of cutting-edge digital technology platforms to launch social business programs and integrated marketing campaigns for Fortune 500 companies, global non-profits and even a few A-list celebrities.
I currently serve as the Senior Vice President, Paid & Integrated Media at Burson Cohn & Wolfe – a top three global PR/IMC firm. As a key member of the Digital Innovation Group Leadership Team, I help to drive organizational wide digital transformation. I have developed and disseminated world class integrating paid media and digital marketing strategies across global practice areas and 50+ offices worldwide.
My nimble and hand-picked US lead team develops integrated paid media campaigns for the top brands in the world. Our key areas of focus include paid social, search marketing, content syndication, native advertising and influencer partnerships for clients like Sanofi, HPE, FedEx, J&J Colgate, Capital One, Genzyme, PwC, Alcon, Maserati, and more.
I’ve spent the last decade running results-driven digital marketing for some of the world’s top companies and most iconic brands. I come from a diverse background spanning sales leadership, digital media, business development and content marketing. In addition to my work in the corporate world, I’m also the founder of Conscious Connection – the digital magazine for cultural creatives. Our mission is to empower people to change the world doing what they love. Follow me on Twitter @anthonychiara.
I take a unique approach to marketing that places ROI at the forefront of your strategy. This starts with a deep dive into your business to draw key insights which are used to inform your marketing plan.
2016-19: At Burson Cohn & Wolfe (BCW), I built a paid media department from scratch, formalized the agency-wide POV and rolled out a global training program to clients and colleagues. I also strategized and executed over $100M in client global media campaigns that generated a 6X average ROI.
2015: While at Ketchum, I ran a multitude of paid media campaigns for clients like HPE, FedEx, Gillette and more. I also led an activation for the NY State of Health that resulted in 2 million online signups through their online marketplace – 89% of whom did not have prior coverage.
2014: Marketing director of NJ Blood Center that resulted in 25,000 new donors and increased online appointment signups by 362% — resulting in a 40% higher donor show rate and a 20% increase in monthly collections.
2012: Led sales and business development for a digital marketing firm that resulted in $657,000 in revenue and a 35% ROI on client campaigns.
2010: Generated $1.2M in sales at a content marketing firm that resulted in 15+ special interest reports published for the Wall Street Journal, USA Today & Washington Post.
When not working on creative marketing strategy, I can usually be found surfing at the Jersey Shore, ski mountaineering in the Rockies or jamming out on guitar.
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Digital transformation is at the core of everything I do. My specialities include high level digital strategy, integrated team development, paid media programming and process improvement.
I've developed and sold global integrated media plans for the world's most iconic brands and placed over a $100 million dollars for clients with companies like Google, YouTube, Facebook, Twitter & LinkedIn that's driven an average of 10X ROI.
I've developed customized business intelligence solutions for some of the world's largest healthcare and consumer brands aimed at measuring ROI from the entire marketing ecosystem.
My broad experience in digital marketing has lent my participation as a keynote speaker and panelist in a variety of top industry conferences. I also contribute regularly to marketing blogs and magazines.
A great deal of my success is due to my ability to attract, identify, hire and retain high performance teams across a variety of digital marketing & sales disciplines.
I've developed comprehensive marketing plans for every type of company and organization. I leverage this diverse experience to ensure each client gets the most out of their strategy.
Expertise in driving large scale digital transformation through capabilities development, team training and client-driven ROI.
I've been working in content marketing for well before the term even had a name. I've spent (and spend) equal time on both the selling and buying side that gives me a unique perspective for delivering sales results.
A solid social media communications and marketing strategy is a foundation to what I do for clients online. I have diverse expertise running social advertising for some of the world's largest brands.
Expertise in paid and organic search marketing to achieve ROI from Google for targeted key phrases tied to sales objectives.
I love talking with like-minded people and businesses working to make the world a better place. If you’re interested in chatting or want to enlist my marketing expertise drop me a line and I’ll get back to you as soon as I can.