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ABOUT

ANTHONY IS AN AWARD WINNING MARKETING STRATEGIST & ENTREPRENEUR WHOSE WORK HAS APPEARED EVERYWHERE FROM THE WALL STREET JOURNAL AND WASHINGTON POST TO THE USA TODAY

I’m passionate about achieving transformational business results through data-driven creative marketing strategy. As an executive level digital strategist, I’ve had the unique opportunity to work with a variety of cutting-edge digital technology platforms to launch social business programs and integrated marketing campaigns for Fortune 500 companies, global non-profits and even a few A-list celebrities.

I currently serve as Vice President, Paid Media at Cohn & Wolfe where I am a key member of the Digital Innovation Group Leadership Team. I’m responsible for integrating paid media and digital marketing strategies across global practice areas. My key areas of focus include paid social, search marketing, content syndication, native advertising and influencer partnerships for clients like Colgate, Boehringer Ingelheim, Sanofi, Alcon, Sam’s Club, Hennessey and more.

I’ve spent the last decade running digital marketing for some of the world’s top companies and brands. I come from a diverse background spanning sales leadership, digital media, business development and content marketing. In addition to my work in the corporate world, I’m also the founder of Conscious Connection – the digital magazine for cultural creatives. Our mission is to empower people to change the world doing what they love. Follow me on Twitter @anthonychiara.

I take a unique approach to marketing that places ROI at the forefront of your strategy. This starts with a deep dive into your business to draw key insights which are used to inform your marketing plan.

  • Understand your business and marketing goals
  • Develop a custom integrated marketing strategy
  • Employ digital experimentation to test hypotheses
  • Refine creative messaging and target audience
  • Launch campaigns and optimize in real time for ROI

2016: Built a paid media marketing department from scratch at a globally recognized legacy PR firm. Strategized and executed $10M in media campaigns that generated $500,000 in department revenue and $200M in client ROI.

2015: Led digital strategy for an Empire Blue Cross campaign that resulted in 2 million online signups through the NY Health Marketplace – 89% of whom did not have prior coverage. New York state led the nation in healthcare enrollments that year.

2014: Marketing director of NJ Blood Center that resulted in 25,000 new donors and increased online appointment signups by 362% — resulting in a 40% higher donor show rate and a 20% increase in monthly collections.

2012: Led sales and business development for a digital marketing firm that resulted in $657,000 in revenue and a 35% ROI on client campaigns.

2010: Generated $1.2M in sales at a content marketing firm that resulted in 15+ special interest reports published for the Wall Street Journal, USA Today & Washington Post.

When not working on creative marketing strategy, I can usually be found surfing at the Jersey Shore, ski mountaineering in the Rockies or jamming out on guitar.

WORK WITH ANTHONY

EXPERTISE

DIGITAL STRATEGY

An integrated digital strategy is at the core of everything I do. My specialities include web design, UX/UI optimization, campaign management & digital automation.

MEDIA BUYING

I've placed over a million dollars for clients with companies like The Wall Street Journal, Google, YouTube, Facebook, Twitter & Taboola that's tied directly to ROI.

CONTENT MARKETING

Creating great content is in the details of the user experience. I've created tons of engaging content that's been shared millions of times across media channels and audiences.

INFLUENCER ENGAGEMENT

My broad experience in media outreach and publishing allows me to leverage huge networks of influencers and thoughts leaders as advocates for your cause.

Business Development & Sales

I've spent more than half my career in sales / biz dev roles. This has given me a results-driven perspective when it comes to developing marketing strategy.

Strategic Planning & Marketing

I've developed comprehensive marketing plans for every type of company and organization. I leverage this diverse experience to ensure each client gets the most out of their strategy.

Social Media Marketing & SEO

A solid search engine optimization and social media communications strategy underly everything I do online. I merge time-tested SEO best practices with cutting edge social trends to achieve transformational results.

PORTFOLIO

CONTACT

I love talking with like-minded people and businesses working to make the world a better place. If you’re interested in chatting or want to enlist my marketing expertise drop me a line and I’ll get back to you as soon as I can.