I’m passionate about achieving transformational business results through data-driven creative marketing strategy. As an executive level digital strategist, I’ve had the unique opportunity to work with a variety of cutting-edge digital technology platforms to launch social business programs and integrated marketing campaigns for Fortune 500 companies, global non-profits and even a few A-list celebrities.
I currently serve as Vice President, Paid Media at Cohn & Wolfe where I am a key member of the Digital Innovation Group Leadership Team and am responsible for integrating paid media and digital marketing strategies across global practice areas. My key areas of focus include paid social, search marketing, content syndication, native advertising and influencer partnerships for clients like Colgate, Boehringer Ingelheim, Sanofi, Alcon, Sam’s Club, Hennessey and more.
In 2015, I led the expansion of a $10 million paid media practice at Ketchum Digital with clients such as HP, Toshiba, H&R Block and Empire Blue Cross. While there, I created and launched an integrated digital media plan for the NYSOH resulting in over 2 million online signups through the NY Health Marketplace, 89% of whom did not have prior coverage. My efforts resulted in NY State leading the nation in healthcare enrollments.
But I don’t only work with the big guys on the block. In 2014, I developed and executed an integrated marketing plan for two regional healthcare non-profits which added over 20,000 new donors and resulted in a successful acquisition by a larger consortium. Before that, I worked in sales and business development for a boutique digital marketing agency and international publishing house where I generated several million dollars in residual revenue.
After publishing a series of special interest reports for the Wall Street Journal, Washington Post and USA Today, I went on to found Conscious Connection — the digital magazine for 21st century cultural creatives. Since then, I’ve grown the publication into a global community of sustainability thought leaders, celebrity environmental advocates and visionary businesses dedicated to the triple bottom line and eco-creative living. We’ve interviewed some of the top social business CEOs and developed content marketing campaigns for global brands working to make the world a better place. In 2015 we had annual social reach of over 10 million cultural creatives!
When not working on creative marketing strategy, I can usually be found surfing at the Jersey Shore, ski mountaineering in the Rockies or jamming out on guitar.
An integrated digital strategy is at the core of everything I do. My specialities include web design, UX/UI optimization, campaign management & digital automation.
I've placed over a million dollars for clients with companies like The Wall Street Journal, Google, YouTube, Facebook, Twitter & Taboola that's tied directly to ROI.
Creating great content is in the details of the user experience. I've created tons of engaging content that's been shared millions of times across media channels and audiences.
My broad experience in media outreach and publishing allows me to leverage huge networks of influencers and thoughts leaders as advocates for your cause.
I've spent more than half my career in sales / biz dev roles. This has given me a results-driven perspective when it comes to developing marketing strategy.
I've developed comprehensive marketing plans for every type of company and organization. I leverage this diverse experience to ensure each client gets the most out of their strategy.
A solid search engine optimization and social media communications strategy underly everything I do online. I merge time-tested SEO best practices with cutting edge social trends to achieve transformational results.
I love talking with like-minded people and businesses working to make the world a better place. If you’re interested in chatting or want to enlist my marketing expertise drop me a line and I’ll get back to you as soon as I can.