Success Tips

The Crucial Components of a Great Sales Message

Since college I have had a fascination with the art of sales. My sales professor, Dr. Barry Ashman, was the one who got me started on my whole sales path. Contrary to popular belief, Dr. Ashman portrayed sales as the creme of the crop – sales people, he said, were among the most dedicated, motivated [...]

February 23, 20120 Comments

Awaken to Your Life Purpose

Have you ever asked the question “What is my life purpose?” If you’re reading this post, than chances are you’re beginning to ask if there is a purpose to life – or more specifically “What is my life purpose?” If that’s the case, then congratulations on taking a huge step forward in realizing the life [...]

February 20, 20120 Comments

Social Media Marketing for Your Personal Brand

If you work in business or marketing, it is now more crucial than ever to have an effective and prominent social media presence. Sites such as LinkedIn, Facebook and Twitter account for thousands of hours of people’s time online every day and as a company or business professional, it is important to be where your customers [...]

January 26, 20120 Comments

Career Advice

Successful Interview Tips

Land your dream job with my compilation of successful interview tips and questions In todays economic climate, competition for already scarce jobs is at an all time high. Yet the truth of the matter is that there is a ton of great opportunities out there for people who know how to find them and deliver a great [...]

January 28, 20120 Comments

5 Tips on How to Build a Strong Resume

As a career counselor and life coach, I can tell you first hand how important it is to have a strong resume if you are searching for a job. There are several qualities that make a resume powerful and each must work together seamlessly in order to make yourself a highly sought after person for [...]

January 8, 20120 Comments

Online Marketing

SEO Strategy for Business

OK so you have a new website – now what? Unfortunately most companies make the mistake of having a website that acts as a mere “presence” which is really nothing more than a glorified brochure. Having a website is just the beginning of an overall effective online marketing strategy. And in today’s clickable culture if [...]

May 15, 20120 Comments

Digital Marketing for the 21st Century

Are you lost and confused, struggling to navigate the complex world of web design & online marketing? Well you’re not alone. Digital marketing and the Internet itself is evolving at breakneck speeds, and it’s a monumental challenge to even attempt and keep up with it. This is where I come in. I am a digital [...]

March 12, 20120 Comments

The Secret to Social Media Marketing

Social media has changed the very fabric of our world and has ushered in a new media paradigm seemingly overnight. Many businesses are embracing social media , and it is now more important than ever to harness the power of social media to have an effective, relevant and successful overall marketing strategy – both personally and [...]

February 24, 20120 Comments

Marketing Strategy

Influencing the Affluent: Luxury Brand Marketing

I had the pleasure of attending a Luxury Brand Marketing conference at AMA NJ this past week. The premise of the event was to discuss how marketing strategies differ when dealing with the affluent consumer – and you would no doubt be surprised at some of the insights. For instance did you know that 93% of affluent people [...]

May 14, 20120 Comments

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