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Category : Marketing

5 Strategies For Deploying a Global B2B Content Marketing Strategy

5 Strategies For Deploying a Global B2B Content Marketing Strategy

It's about time you take your company's B2B content marketing strategy seriously. When it comes to ROI, content marketing is one of the most powerful tactics in your B2B marketing toolkit - driving more than three times as many leads and six times higher conversion rates as traditional outbound...

Native Advertising: 4 Opportunities for PR & Communications

Native Advertising: 4 Opportunities for PR & Communications

I firmly believe the future of advertising is choice based -- favoring user engagement over interruption. Native advertising is all the rage in the PR and marketing world these days – whether you're looking to enhance your content marketing strategy, expand your paid media efforts, or...

Paid Media KPIs: Measuring the ROI of Your Digital Marketing

Paid Media KPIs: Measuring the ROI of Your Digital Marketing

Measuring the Success of Your Paid Media Marketing One of the main advantages of implementing a paid media strategy is the ability to measure your success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media strategy is to establish your...

Creating A Content Marketing Strategy: 5 Steps to Success

Creating A Content Marketing Strategy: 5 Steps to Success

In today's digitally saturated world, content is still king - but an overabundance of information has left people craving for something relevant, inspiring and useful. That's why the most successful companies and brands have devoted so many resources to their content marketing strategy. So...

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but just might change the...

Business Strategies On How to Reach “In Market” Customers

For any industry, not knowing who your target market is and what they want is like doing business in the dark. You must determine who you will be marketing to or attempting to "connect with" before you decide what message you want to send. Start by asking "Who is likely to buy my product or...