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MY BLOG

Earned Media SEO Strategy: 5 Steps For PR-Driven Search Optimization

Earned Media SEO Strategy: 5 Steps For PR-Driven Search Optimization

Developing Your Earned Media SEO Strategy As a digital marketing strategist at a global PR firm, I often get questions about how to employ an earned media SEO strategy to enhance the impact of client media placements. But first, what is SEO exactly? SEO stands for Search Engine Optimization and...

7 Exponential Technology Trends Transforming Humanity

7 Exponential Technology Trends Transforming Humanity

The Impact of Exponential Technology Trends During the past year, we bore witness to incredible exponential technology trends and their potential for a positive impact on humanity. We observed the onset of the internet’s third wave and witnessed the continued rise of the social entrepreneur....

5 Strategies For Deploying a Global B2B Content Marketing Strategy

5 Strategies For Deploying a Global B2B Content Marketing Strategy

It's about time you take your company's B2B content marketing strategy seriously. When it comes to ROI, content marketing is one of the most powerful tactics in your B2B marketing toolkit - driving more than three times as many leads and six times higher conversion rates as traditional outbound...

Native Advertising: 4 Opportunities for PR & Communications

Native Advertising: 4 Opportunities for PR & Communications

I firmly believe the future of advertising is choice based -- favoring user engagement over interruption. Native advertising is all the rage in the PR and marketing world these days – whether you're looking to enhance your content marketing strategy, expand your paid media efforts, or...

Paid Media KPIs: Measuring the ROI of Your Digital Marketing

Paid Media KPIs: Measuring the ROI of Your Digital Marketing

Measuring the Success of Your Paid Media Marketing One of the main advantages of implementing a paid media strategy is the ability to measure your success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media strategy is to establish your...

Creating A Content Marketing Strategy: 5 Steps to Success

Creating A Content Marketing Strategy: 5 Steps to Success

In today's digitally saturated world, content is still king - but an overabundance of information has left people craving for something relevant, inspiring and useful. That's why the most successful companies and brands have devoted so many resources to their content marketing strategy. So...