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MY BLOG

Paid Media PR Strategies: Five Tactics For Communications Agencies

Paid Media PR Strategies: Five Tactics For Communications Agencies

The PR industry is going through a rapid transformation to integrated marketing communications as many firms have expanded their earned media expertise to embrace both paid media and digital marketing. As the lines blur between editorial/advertising, and the organic reach of content on social...

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but just might change the...

5 Resume Writing Tips For Landing Your Dream Job

5 Resume Writing Tips For Landing Your Dream Job

As a veteran of the marketing and branding industry, I can tell you first hand how important it is to have a strong resume if you are searching for a job. There are several qualities that make a resume powerful and each must work together seamlessly in order to make yourself a highly sought after...

Search Strategy Basics: 5 Questions For SEO Success

Search Strategy Basics: 5 Questions For SEO Success

As a Digital Marketing Strategist, I'm frequently in meetings where the topic of SEO comes up. SEO stands for "Search Engine Optimization" and refers to how well your company's website ranks in Google. A good ranking for keywords relevant to your offering indicates higher quality content and a...

Business Strategies On How to Reach “In Market” Customers

For any industry, not knowing who your target market is and what they want is like doing business in the dark. You must determine who you will be marketing to or attempting to "connect with" before you decide what message you want to send. Start by asking "Who is likely to buy my product or...

Free Market Health Care Reform

Achieving Health Care Reform As a digital strategist working with some of the largest healthcare brands in the world, I have a firsthand account of the primary issues impacting meaningful healthcare reform. I've also published a Healthcare Reform and Medication Non-Adherence report in the...