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MY BLOG

Developing Your Career in Marketing

Five Tips from AMA Experts on How to Develop Your Career in Marketing I recently attended another American Marketing Association (AMA) event where the topic of discussion was "Developing Your Career in Marketing." It promised to be a great discussion with panelists from across the marketing...

Digital Marketing Interview Questions

Learn about Digital Marketing Interview Questions and Tips Perhaps you are looking to start a career in digital marketing or have an upcoming interview at a digital marketing company. Well I can tell you there is no better time to join this industry, as the growth is absolutely explosive. Below...

3 Keys to Developing an SEO Content Strategy

3 Keys to Developing an SEO Content Strategy

OK so you have a new website - now what? Unfortunately most companies make the mistake of having a website that acts as a mere "presence" which is really nothing more than a glorified brochure. Having a website is just the beginning of an overall effective online marketing strategy. And in today's...

Influencing the Affluent: Luxury Brand Marketing

I had the pleasure of attending a Luxury Brand Marketing conference at AMA NJ in 2012. The premise of the event was to discuss how marketing strategies differ when dealing with the affluent consumer - and you would no doubt be surprised at some of the insights. For instance, did you know that 93%...

The Secret to Social Media Marketing

Social media has changed the very fabric of our world and has ushered in a new media paradigm seemingly overnight. Many businesses are embracing social media , and it is now more important than ever to harness the power of social media to have an effective, relevant and successful overall...

The Crucial Components of a Great Sales Message

Since college I have had a fascination with the art of sales. My sales professor, Dr. Barry Ashman, was the one who got me started on my whole sales path. Contrary to popular belief, Dr. Ashman portrayed sales as the creme of the crop - sales people, he said, were among the most dedicated,...