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PORTFOLIO

Project Details

Categories:
Content Marketing
Client
Alcon
Company
Cohn & Wolfe
Role
SVP, Paid Media
Strategy
Media Buying
Skills
Content Marketing, Video Syndication
Results
20M+ Branded Content Reach

Worked with Alcon and Laurie Hernandez to develop a content marketing strategy and digital distribution program for the #InvisibleEdge campaign for Alcon DAILIES® AquaComfort Plus® contact lenses.