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PORTFOLIO

Project Details

Categories:
Content Marketing
Client
Alcon
Company
Cohn & Wolfe
Role
SVP, Paid Media
Strategy
Media Buying
Skills
Content Marketing, Video Syndication
Results
500M+ Branded Content Reach

Worked with Alcon to develop an integrated national PR program designed to drive sales for DAILIES® and AquaComfort Plus® contact lenses. Included the creation of a national paid media plan and customized business intelligence dashboard.