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PORTFOLIO

Project Details

Categories:
Digital MediaSalesStrategic Planning
Company
Blend
Title
Head of Media Strategy
Client
Gamblit
Skills
Media Planning, Marketing Strategy
Results
Pending

Media Launch Strategy Planning for a Revolutionary Gaming App Company

I developed a comprehensive integrated media plan for a company called Gamblit as part of a consulting project with the LA based brand studio, Blend Productions. I was charged with creating the entire media launch strategy for their suite of revolutionary gaming / gambling apps for release in the UK. This included both digital and traditional media buys across a variety of channels with the goal of driving over 100,000 downloads within the first year. Results of this campaign are still pending.