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PORTFOLIO

Project Details

Categories:
Content MarketingDigital Media
Company
Ketchum Digital
Client
Hewlett-Packard
Role
Paid Media Strategist
Vision
Launch Integrated Media Campaign
Results
15 Million Brand Engagements

Integrated Digital Media / Social Amplification for HP Matter & Living Progress

Led the digital marketing and paid media strategy for the initial launch of the HP Matter & Living Progress initiatives. I developed and executed an integrated digital media amplification plan to connect with their target audience of IT decision makers, business executives and government leaders to drive reach and engagement with their content marketing programs.