I conceptualized and launched a national awareness campaign in the Washington Post aimed at educating Capital Hill on the benefits of a well rounded music education. This included a cover story with famous singer/songwriter Jason Mraz and support from organizations like NAMM (National Association of Music Merchants) and VH1 Save the Music Foundation.
I oversaw the entire development process including the generation of over $160,000 in sponsorship support, creative/editorial direction and strategic partnership outreach. The final campaign ended up reaching over 12 million readers both in print and online and was sponsored by companies like Gibson, Taylor, Casio, GE and more. View the full report here.