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PORTFOLIO

Music Education Report

Project Details

Categories:
Content MarketingSales
Company
Mediaplanet Publishing
Partners
Jason Mraz, Vh1, NAMM
Clients
Taylor, Gibson, GE, Roland & Casio
Campaign
Music Education
Outlet
Washington Post
Skills
Sales, Editorial Direction, Content Marketing
Sales
$160,000 Total Sponsorship
Results
Over 2 Million People Reached

Bringing Music Education to the Masses: Washington Post Report Featuring Jason Mraz

Music Education

I conceptualized and launched a national awareness campaign in the Washington Post aimed at educating Capital Hill on the benefits of a well rounded music education. This included a cover story with famous singer/songwriter Jason Mraz and support from organizations like NAMM (National Association of Music Merchants) and VH1 Save the Music Foundation.

I oversaw the entire development process including the generation of over $160,000 in sponsorship support, creative/editorial direction and strategic partnership outreach. The final campaign ended up reaching over 12 million readers both in print and online and was sponsored by companies like Gibson, Taylor, Casio, GE and more. View the full report here.