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PORTFOLIO

Project Details

Categories:
Digital MediaStrategic Planning
Company
Ketchum Digital
Client
Empire Blue Cross & NYSOH
Role
Paid Media Strategist
Vision
Launch Integrated Media Campaign
Results
2.1 Million Online Sign Ups

Integrated Digital Media Planning / Buying for Empire Blue Cross & NYSOH

I created and launched an integrated digital media plan for Empire Blue Cross which included a cross channel digital media buy on channels like YouTube, Facebook, Twitter and more. The integrated media strategy featured a series of over 30 short form educational and entertaining videos which encouraged people to enroll in healthcare. This resulted in over 2 million online signups through the NY Health Marketplace, 89% of whom did not have prior coverage. Our efforts resulted in NY State leading the nation in healthcare enrollments.