Project Details

Content MarketingDigital MediaSales
Mediaplanet, Conscious Connection
Sustainable Brands
Patagonia, Siemens, GfK Roper, CSX & More
$130,000 Total Sponsorship
2.2 Million People Reached

Building the Bridge to Better Brands: Content Marketing for Sustainable Business

Sustainable Business Report USA Today Cover

Sustainable Brands is home for a global community of business innovators who are shaping the future of commerce worldwide. Since 2006, their goal has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future.

I partnered with Sustainable Brands to publish a national awareness campaign in USA Today featuring the CEO of Patagonia and sponsored by companies like Siemens, CSX and GfK Roper. The report reached over 2 million readers in both print and online and generated over $160,000 in sponsorship support.

View Report: Sustainable Business Report in USA Today

As Founder / Publisher of Conscious Connection, I also provide Sustainable Brands San Diego with marketing support and social media promotion to help raise awareness for the annual conference at Paradise Point. The end result of the campaign was over 200,000 people reached through a variety of integrated digital media channels.