Taylor Guitars needed help communicating their sustainability programs in a way that inspired readers to take action while driving new guitar sales. I aligned their article with a Jason Mraz interview feature in Conscious Connection and launched an integrated digital media campaign that reached over 150,000 people interested in guitar.
- 18,790 unique page views and 192 article shares
- 05:23 average time spent with article (2:00 above average)
- 25,000+ social reach with expressed interest in guitar
- 115+ likes and 17 shares on Facebook post
- 15,000 additional reach from digital email issue.
- 100,000 additional readers with Jason Mraz influencer alignment
- TOTAL REACH: 150,000+