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PORTFOLIO

Project Details

Categories:
Content MarketingDigital Media
Client
Taylor
Platform
Conscious Connection
Skills
Content Marketing
Influencer
Jason Mraz
Reach
150,000+

Taylor Guitars needed help communicating their sustainability programs in a way that inspired readers to take action while driving new guitar sales. I aligned their article with a Jason Mraz interview feature in Conscious Connection and launched an integrated digital media campaign that reached over 150,000+ people interested in guitar.

  • 18,790 unique page views and 192 article shares
  • 05:23 average time spent with article (2:00 above average)
  • 25,000+ social reach with expressed interest in guitar
  • 115+ likes and 17 shares on Facebook post
  • 15,000 additional reach from digital email issue.
  • 100,000 additional readers with Jason Mraz influencer alignment
  • TOTAL REACH: 150,000+