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PORTFOLIO

Project Details

Categories:
Digital MediaStrategic Planning
Company
Ketchum
Title
Digital Strategist
Client
Toshiba
Skills
Digital Strategy, Media Buying, Viral Video
Results
500,000 Views in 24 hrs + 4.6% CTR

Viral Video Launch for Toshiba NYE Times Square Event

As the flagship sponsor of New Years Eve in Times Square, Toshiba enlisted the help of Ketchum Digital to maximize their exposure from the event. We developed a behind-the-scenes time lapse video and pushed it through a variety of channels including paid, earned and owned media. As a digital strategist working on the campaign, I developed and implemented the entire paid media plan which included several targeted digital media buys across channels like Facebook, Google & YouTube.

The end result was over 500,000 views in the first 24 hours of launch with an unprecedented click-through-rate to the Toshiba website of over 4.6%.