Developing Your Earned Media SEO Strategy As a digital marketing strategist at a global PR firm, I often get questions about how to employ an earned media SEO strategy to enhance the impact of client media placements. But first, what is SEO exactly? SEO stands for...
The future of advertising is choice based — favoring user engagement over interruption. Native advertising is all the rage in the PR and marketing world these days – whether you’re looking to enhance your content marketing strategy, expand your paid media...
As businesses everywhere learn to lead more with empathy, the PR industry is well positioned to assist in this transformative approach. Establishing and fulfilling a brand purpose is now an essential part of conducting business. As this shift is underway, the PR...
One of the main advantages of implementing a performance media strategy is the ability to measure success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media strategy is to establish your goals and objectives...
In today’s digitally saturated world, content is still king – but an overabundance of information has left people craving for something relevant, inspiring and useful. That’s why the most successful companies and brands have devoted so many resources...
