Earned Media SEO Strategy: 5 Steps For PR-Driven Search Optimization

by Anthony Chiaravallo | Jun 21, 2017 | Digital Media

Developing Your Earned Media SEO Strategy As a digital marketing strategist at a global PR firm, I often get questions about how to employ an earned media SEO strategy to enhance the impact of client media placements. But first, what is SEO exactly? SEO stands for...

7 Exponential Technology Trends Transforming Humanity

by Anthony Chiaravallo | Feb 7, 2017 | Digital Media

The Impact of Exponential Technology Trends During the past year, we bore witness to incredible exponential technology trends and their potential for a positive impact on humanity. We observed the onset of the internet’s third wave and witnessed the continued rise of...

5 Strategies For Deploying a Global B2B Content Marketing Strategy

by Anthony Chiaravallo | Jan 18, 2017 | Digital Media, Marketing

It’s about time you take your company’s B2B content marketing strategy seriously. When it comes to ROI, content marketing is one of the most powerful tactics in your B2B marketing toolkit – driving more than three times as many leads and six times...

Native Advertising: 4 Opportunities for PR & Communications

by Anthony Chiaravallo | Jan 10, 2017 | Digital Media, Marketing

I firmly believe the future of advertising is choice based — favoring user engagement over interruption. Native advertising is all the rage in the PR and marketing world these days – whether you’re looking to enhance your content marketing strategy, expand...

Paid Media KPIs: Measuring the ROI of Your Digital Marketing

by Anthony Chiaravallo | Jan 1, 2017 | Digital Media, Marketing

Measuring the Success of Your Paid Media Marketing One of the main advantages of implementing a paid media strategy is the ability to measure your success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media...