Earned Media SEO Strategy: 5 Steps For PR-Driven Search Optimization
Developing Your Earned Media SEO Strategy As a digital marketing strategist at a global PR firm, I often get questions about how to employ an earned media SEO strategy to enhance the impact of client media placements. But first, what is SEO exactly? SEO stands for...
Native Advertising: 4 Opportunities for PR & Communications
Native advertising represents a significant evolution in marketing — favoring user engagement over interruption. Here are five strategies for success.
PR-Driven Performance Media: 3 Strategies for Greater Impact & ROI
As businesses everywhere learn to lead more with empathy, the PR industry is well positioned to assist in this transformative approach. Establishing and fulfilling a brand purpose is now an essential part of conducting business. As this shift is underway, the PR...
Performance Media KPIs: Measuring the ROI of Your Digital Marketing
One of the main advantages of implementing a performance media strategy is the ability to measure success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media strategy is to establish your goals and objectives...
Creating A Content Marketing Strategy: 5 Steps to Success
A solid content marketing strategy is one of the most effective drivers of marketing ROI. Here’s five steps to achieve content marketing success.
7 Exponential Technology Trends Transforming Humanity
Exponential technology trends are converging to solve humanity’s grand challenges. This year marked numerous major milestones in biotech, VR, AI, connectivity and more.