Press

View recent press, past projects and awards. 

ADBUZZ HOT TAKE: VISIT OSLO’S SUBVERSIVE AD STRATEGY

My commentary for AdBuzz praised VisitOSLO’s latest ad for its clever blend of refined humor and unconventional narrative, drawing inspiration from filmmaker Joachim Trier. The ad contrasts traditional tourism imagery with witty commentary, offering a fresh and authentic view of Oslo. This approach has generated significant online buzz and is hailed as a standout in the tourism sector.

READ MORE | July 9, 2024

THINK TWICE BEFORE PAUSING YOUR MARKETING BUDGETS

Cutting marketing budgets during economic downturns can offer short-term savings but risks long-term damage to brand health and market share. Maintaining or strategically reducing budgets, rather than pausing them entirely, helps sustain visibility, engagement, and competitive advantage. The piece provides insights and examples to support the importance of consistent marketing investment.

READ MORE | June 14, 2024

WHY PAUSING PAID MEDIA RIGHT NOW IS A BAD IDEA

Cutting paid media during economic downturns is a strategic misstep. By maintaining ad spend, we help our clients preserve market presence and capture market share from competitors who cut back. This approach not only sustains visibility but also drives better long-term results, proving that consistent advertising is a crucial investment, not an expendable cost

READ MORE | June 12, 2024

PRWEEK 40 UNDER 40

Anthony was named to the PRWEEK Magazine 40 under 40 list for outstanding professional achievement.

Publications

Sampling of special interest reports published by Anthony in the Wall Street Journal, USA Today and Washington Post.

Music Education in Washington Post

Cover story featuring Jason Mraz with sponsors including Taylor Guitars, GE Capital and more. 

Biotechnology in Washington Post

Partnered with BIO as well as leading biotech companies such as Syngenta and Amgen.

Sustainable Business Report USA Today Cover

Sustainable Future in USA Today

Feauturing the CEO of Patagonia as well as leaders in sustainable business. 

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