Press
View recent press, past projects and awards.
VALLO MEDIA RETAINED BY THE TIANQIAO & CHRISSY CHEN INSTITUTE
Vallo Media, a leading digital performance marketing firm, has been selected by the Tianqiao & Chrissy Chen Institute (TCCI) to support its latest initiative focused on advancing artificial intelligence (AI) research. The partnership will leverage Vallo Media’s expertise in paid media strategy and performance marketing to increase awareness and engagement for TCCI’s groundbreaking work in AI and neuroscience. This collaboration underscores Vallo Media’s ability to drive impactful digital campaigns for organizations at the forefront of scientific innovation.
READ MORE | September 11, 2024
FROM INSIGHTS TO ACTION: HOW BRANDS CAN LEVERAGE ADVANCED ANALYTICS
Our founder’s latest contribution to MediaPost explores the strategic use of audience insights to improve brand actions and marketing tactics. The article emphasizes the importance of understanding and applying consumer data effectively to enhance engagement and marketing success. It provides valuable insights for brands aiming to optimize their strategies based on thorough data analysis.
READ MORE | July 30, 2024
ANTHONY CHIARAVALLO OF VALLO MEDIA ON THE FUTURE OF ADTECH
In an engaging interview with Authority Magazine, Anthony discusses the transformative impact of AI and data-driven strategies in adtech. He shares his journey from entrepreneurial beginnings to leading a top digital agency, emphasizing innovative ad campaigns and technology in driving significant client success. This feature highlights his expertise and visionary approach in the evolving adtech landscape.
READ MORE | July 27, 2024
ADBUZZ HOT TAKE: VISIT OSLO’S SUBVERSIVE AD STRATEGY
My commentary for AdBuzz praised VisitOSLO’s latest ad for its clever blend of refined humor and unconventional narrative, drawing inspiration from filmmaker Joachim Trier. The ad contrasts traditional tourism imagery with witty commentary, offering a fresh and authentic view of Oslo. This approach has generated significant online buzz and is hailed as a standout in the tourism sector.
READ MORE | July 9, 2024
THINK TWICE BEFORE PAUSING YOUR MARKETING BUDGETS
Cutting marketing budgets during economic downturns can offer short-term savings but risks long-term damage to brand health and market share. Maintaining or strategically reducing budgets, rather than pausing them entirely, helps sustain visibility, engagement, and competitive advantage. The piece provides insights and examples to support the importance of consistent marketing investment.
READ MORE | June 14, 2024
WHY PAUSING PAID MEDIA RIGHT NOW IS A BAD IDEA
Cutting paid media during economic downturns is a strategic misstep. By maintaining ad spend, we help our clients preserve market presence and capture market share from competitors who cut back. This approach not only sustains visibility but also drives better long-term results, proving that consistent advertising is a crucial investment, not an expendable cost
READ MORE | June 12, 2024
PRWEEK 40 UNDER 40
Anthony was named to the PRWEEK Magazine 40 under 40 list for outstanding professional achievement.
Publications
Sampling of special interest reports published by Anthony in the Wall Street Journal, USA Today and Washington Post.
Music Education in Washington Post
Cover story featuring Jason Mraz with sponsors including Taylor Guitars, GE Capital and more.
Biotechnology in Washington Post
Partnered with BIO as well as leading biotech companies such as Syngenta and Amgen.
Sustainable Future in USA Today
Feauturing the CEO of Patagonia as well as leaders in sustainable business.
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